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MARKETING STRATEGY
PARTNER:
MARKETING STRATEGY
PARTNER:
09:00 - 09:30
ROOM 11
09:00 - 09:30
ROOM 11
The CMO as strategic leader
SYDNEY MBHELE
Absa
VIEW BIO
SYDNEY MBHELE
Absa
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09:40 - 10:00
ROOM 11
09:40 - 10:00
ROOM 11
Achieving business results in a stagnant economy (sometimes also with a shrinking budget)
DR ISOLDE WARD
University of Johannesburg
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BRIDGETTE HARPUR
VW
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BRONWYN PRETORIUS
Ackermans
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DR ISOLDE WARD
University of Johannesburg
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BRIDGETTE HARPUR
VW
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BRONWYN PRETORIUS
Ackermans
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10:10 - 10:30
ROOM 11
10:10 - 10:30
ROOM 11
How a 50-year-old brand keeps that "founder’s fire"
DOUG PLACE
The Velvet Bench
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ABEY MOKGWATSANE
Investec
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DOUG PLACE
The Velvet Bench
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ABEY MOKGWATSANE
Investec
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10:40 - 11:20
ROOM 11
10:40 - 11:20
ROOM 11
Break and networking
11:20 - 11:40
ROOM 11
11:20 - 11:40
ROOM 11
CMO as the cultural architect: Driving a market-oriented alignment for business growth
MARTIN NEETHLING
University of Cape Town
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MARTIN NEETHLING
University of Cape Town
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11:50 - 12:10
ROOM 11
11:50 - 12:10
ROOM 11
A framework for CMOs to drive growth and diversify revenue streams
VILOSHA SONI
PepsiCo
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VILOSHA SONI
PepsiCo
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12:20 - 12:40
ROOM 11
12:20 - 12:40
ROOM 11
8 stones in David’s sling: "Slaying industry Goliaths one insight at a time"
DOUG PLACE
The Velvet Bench
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JESSICA BRISTOW
Neon Octopus
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DOUG PLACE
The Velvet Bench
VIEW BIO
JESSICA BRISTOW
Neon Octopus
VIEW BIO
12:50 - 13:30
ROOM 11
12:50 - 13:30
ROOM 11
Break and networking
13:30 - 13:50
ROOM 11
13:30 - 13:50
ROOM 11
Who do we trust now? From brands to creator to AI
DANIEL COLLETT
Dell Technologies
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DANIEL COLLETT
Dell Technologies
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14:00 - 14:20
ROOM 11
14:00 - 14:20
ROOM 11
Marketing ROI needs an integrated online and offline strategy
ENZO SCARCELLA
MTN
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ANTASHIA SASSMAN
MassMart
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KANYISA NGQUKUVANA
Standard Bank
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NOMSA KHANYILE
Independent Consultant
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ENZO SCARCELLA
MTN
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ANTASHIA SASSMAN
MassMart
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KANYISA NGQUKUVANA
Standard Bank
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NOMSA KHANYILE
Independent Consultant
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14:30 - 14:45
ROOM 11
14:30 - 14:45
ROOM 11
We need to focus on people as much as tech
SU-LISE TESSENDORF-LOUW
Mr D
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SU-LISE TESSENDORF-LOUW
Mr D
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SANDTON CONVENTION CENTRE
10 SEPTEMBER 2025
DOORS OPEN AT 09H00 AND CLOSE AT 17H00
SANDTON CONVENTION CENTRE
10 SEPTEMBER 2025
09H00-17H00
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